This Privacy Policy explains how Emerald Starling PTE. Ltd. ("Mure," "we," "us," or "our") collects, uses, shares, and protects personal data when you visit mure.app, contact Mure, or otherwise interact with us through our website and related business communications.
Emerald Starling PTE. Ltd. is registered in Singapore at 3 Fraser Street, #04-23A Duo Tower, Singapore 189352.
This Privacy Policy primarily applies to personal data Mure handles through its website and direct business activities.
Where Mure processes personal data on behalf of an enterprise customer through its products or services, that processing may be governed by separate contractual and data-processing terms.
1. Information We Collect
The information we collect depends on how you interact with Mure.
Information you provide
We may collect information you provide directly to us, including:
- your name;
- business email address;
- telephone number;
- company name;
- job title;
- information submitted through contact forms;
- information included in emails or other communications with us;
- information provided when requesting a demo, meeting, partnership discussion, or other business interaction; and
- any other information you choose to provide.
Information collected automatically
When you visit the Site, we may automatically collect certain technical information, including:
- IP address;
- browser type;
- device and operating system information;
- pages visited;
- referring pages;
- timestamps;
- general usage information;
- security and diagnostic information; and
- information collected through cookies or similar technologies.
2. How We Use Personal Data
We may use personal data to:
- operate and maintain the Site;
- respond to enquiries;
- arrange demos, meetings, or commercial discussions;
- communicate with prospective and existing customers, partners, investors, or other business contacts;
- provide requested information about Mure;
- manage business relationships;
- improve the Site and understand how it is used;
- maintain the security and integrity of our systems;
- prevent fraud, abuse, or unlawful activity;
- comply with applicable legal obligations;
- establish, exercise, or defend legal claims; and
- send relevant business or marketing communications where permitted by law.
Where applicable law requires a legal basis for processing, Mure may rely on contractual necessity, legitimate interests, compliance with legal obligations, consent where appropriate, or another lawful basis available under applicable law.
3. How We Share Personal Data
We do not sell personal data.
We may share personal data with:
Service providers
Companies that support our website or business operations, including hosting, analytics, security, communications, CRM, scheduling, and similar service providers.
Professional advisers
Legal counsel, accountants, auditors, insurers, and other professional advisers where reasonably necessary.
Authorities
Government authorities, regulators, courts, or other parties where disclosure is required by applicable law or legal process.
Corporate transactions
Potential investors, acquirers, advisers, or other relevant parties in connection with a financing, merger, acquisition, restructuring, sale of assets, or similar corporate transaction, subject to appropriate confidentiality protections.
At your direction
Other parties where you ask or authorise us to share information.
4. Cookies and Analytics
We may use cookies and similar technologies to operate the Site, understand how visitors use it, improve performance, and maintain security.
Where required by applicable law, we will request consent before using non-essential cookies.
You may also control cookies through your browser settings or any cookie controls made available through the Site.
5. International Data Transfers
Personal data may be processed in Singapore and other countries in which Mure or its service providers operate.
Where required by applicable law, Mure uses appropriate safeguards for international transfers of personal data.
6. Data Retention
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected and for legitimate legal, commercial, security, and operational purposes.
Retention periods may depend on:
- the nature of our relationship with you;
- the type of information involved;
- applicable legal or regulatory requirements;
- the need to maintain business records;
- security and fraud-prevention requirements; and
- the need to establish, exercise, or defend legal claims.
When personal data is no longer reasonably required, we may delete, anonymise, or otherwise securely dispose of it.
7. Data Security
We use reasonable administrative, technical, and organisational measures designed to protect personal data against unauthorised access, disclosure, alteration, loss, or misuse.
No internet-connected system or transmission method can be guaranteed to be completely secure.
8. Your Rights
Depending on the law applicable to you and your personal data, you may have rights to:
- request access to personal data we hold about you;
- request correction of inaccurate information;
- request deletion of certain personal data;
- withdraw consent where processing is based on consent;
- object to or restrict certain processing;
- request portability of certain information; or
- make a complaint to an applicable data-protection authority.
These rights may be subject to limitations and exceptions under applicable law.
We may need to verify your identity before responding to a request.
9. Marketing Communications
Where permitted by law, we may send you communications about Mure, its products, services, company developments, events, or other relevant business information.
You may opt out of marketing communications at any time using the unsubscribe mechanism provided or by contacting us.
We may continue to send non-marketing communications where necessary for an existing business relationship or legal purpose.
10. Third-Party Websites
The Site may contain links to third-party websites or services.
Those parties may collect and process personal data independently under their own privacy policies.
Mure is not responsible for the privacy practices of third-party websites or services.
11. Children's Privacy
The Site is intended for business and professional audiences and is not directed to children.
We do not knowingly collect personal data from children through the Site.
If we become aware that personal data relating to a child has been collected contrary to applicable law, we will take appropriate steps to address it.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to the Site, our business, our service providers, or applicable law.
The latest version will be published on mure.app together with the date of the most recent update.
13. Contact
For questions about this Privacy Policy or requests relating to your personal data, please contact Mure using the contact information available on mure.app.
Emerald Starling PTE. Ltd.
3 Fraser Street, #04-23A Duo Tower
Singapore 189352